How Employee Resource Groups Will Create Diverse and Inclusive Business Opportunities In The Future [Interview with Fernando Serpa]

Today I’m speaking with Fernando Serpa, Director of the Association of ERG and Diversity Councils.

Find out about Fernando’s bird’s eye view of employee resource groups and inclusion.

Here are some key messages from this episode:

• The unique Awards Ceremony that Fernando is a part of
• The evolution of employee resource groups over the past 20 years
• How one employee resource group identified $50bn potential revenues for it’s organisation and much much more

Play the episode for more.

Here are some key takeaways from this episode:

Flags, Food & Fun

“We started off with affinity groups, which were more social groups getting together around social groups… the groups that would throw the Cinco de Mayo party.. we call them Flags, Food & Fun”

A $50bn business opportunity

“Just today, our top honouree, General Motors, their Diversity & Inclusion council helped provide, I believe it was like $50bn in potential revenue because of the work their groups were doing, reaching out to the communities, and not only that test marketing devices for automobiles”

Virtual ERG’s

“It gives that visibility to people who are working remotely or not a part of a day to day work environment, they give them that visibility to really start interacting with those at headquarters”

Here are some resources so you can go deeper: 

ERG & Council Conference

Association of ERG’s and Councils

Fernando Serpa Linkedin

Check out these related episodes of the show.

The 3 Important Patterns That Reveal Why Employee Resource Groups Are The Key To Developing An Inclusive Workplace

Whenever you’re ready, there are a few ways I can support your Inclusion Journey: