If you followed the discussion around Professor Jason Arday, you heard confident voices with no relevant expertise. Here I unpack why.
In this episode we cover:
Why opinion and expertise are not interchangeable
How ALIGN evaluates whether someone is worth trusting
Why emotional appeals bypass your critical thinking
If you want to go further
When we work with clients we gather evidence to serve one purpose: to support or undermine a claim, an assumption or a hypothesis.
It stops you building