If you call your work evidence-based but can't define evidence in one sentence, that's a structural gap. Here I break down what the term requires.
In this episode we cover:
How data collection differs from evidence generation
Why classifying claims builds personal diagnostic skill
How 4 evidence sources expose organisational blind spots
If you want to go further
When we work with clients we gather evidence to serve one purpose: to support or undermine a claim, an assumption or a hypothesis.